Nation Branding and Place Marketing – V. Promotion, Sales, Public Relations, Marketing, and Advertising

V. Promotion, Sales, Public Relations, Marketing, and Advertising Advantages have to be communicated to potential customers if they are not to remain unrealized potentials. Moreover, communication alone – the exchange of information – is not enough. Clients have to be influenced and motivated to visit a country, invest in it, or trade with it. This […]