Have you ever thought about the names of the perfumes? Why each of them has its specific own name? Is it a spontaneous decision to name a perfume “JOY”, “Shalimar” or “CHANEL N’ 5” ? Why N’ 5 and not N’ 6, N’ 7 or N’ 8? “Perfume”, says Sophia Grosjman, IFF’s star perfumer, “is […]