Copyright 2006 Joel Sussman Possibly one of the biggest obstacles to making a sale or increasing your client list is fear: fear of making the wrong decision, fear of being ripped off, fear of getting lousy service after the sale. Two things fuel that fear: personal experience and news headlines. Case in point: A couple […]
Category Archives: Sales
We discussed the most overlooked Key Performance Indicator is the “magic number,” which refers to how many new appointments a sales rep must generate each week in order to achieve their revenue goal. In early 2000 I walked into a VP of Sales mission with a sales organization consisting of 120 reps spread out over […]
Living Room Seating The way you arrange seating in your living room effects how your family and guests socialize and congregate in your home. With the right arrangement and seating styles you can turn a drab and quiet living area into a buzzing den of conversation. Look for couches that reflect your personal style, but […]
Selling used to be so much harder than it is, but more effective! In the early days of trading, people faced each other, convinced each other, exchanged wares and were all happy about the transaction. Some would fail but most did not. Why? Because those who bought something had help in finding what they wanted. […]
One of the most common mistakes marketers make is advertising and marketing based on personal opinions and perceptions. Unsuccessful ones tend to think this way, not only about the product being sold, but also regarding how potential customers will act and react to our advertising approach. This then begs the obvious question (which isn’t so […]
If you are a landlord, you know how lucrative and exciting it can be to collect rent. If you are experienced, then you already know that the greatest assets to a landlord are great tenants who always pay on time. The opposite is also true. A landlords life can be greatly complicated and can quickly […]