Category Archives: Sales

IT Sales: Stop Selling Commodities and Start Selling Knowledge

The first piece of advice in marketing to strangers is to stop selling products as your lead entre, as your foot in the door with IT sales. It’s not about selling products. It’s about selling “you incorporated.” In this article you’ll learn how to get away from selling products and start selling your expertise. IT […]

This article is only available to members. Please Login or register.

Sell Services Online

Is it possible to take a normal offline service business like a legal practice, private medical practitioner or even a real estate business and make money with it from the Internet? As someone who’s been doing this since 1996, I say the answer is a resounding “YES”. If you are a business owner, or even […]

This article is only available to members. Please Login or register.

Sell Like a Girl, Or What a 12-year-old Can Teach You About Sales

Yup, it’s Girl Scout Cookie time in our part of the world. [And, yes, my English teacher DID tell me never to start a sentence with the word “Yup.”] For those of you who are unfamiliar with the sights, tastes, and overall experience of helping your daughters sell Thin Mints, Samoas, and Do-Si-Do’s, you’re missing […]

This article is only available to members. Please Login or register.

Screener and Voice Mail Tips to Help You Get to More Buyers

Here are some ideas to help with screeners and voice mail. Don’t Get Lost in the Phone System Bermuda Triangle. When initially trying to locate a decision maker you’ve never spoken with, if you detect even the slightest bit of hesitation in a screener’s voice when they give you a name, continuing questioning. Nothing is […]

This article is only available to members. Please Login or register.

SalesUsing The Law Of Expectancy

Studies in persuasion technology show that what you expect tends to be realized. I call this the Law of Expectation, which is also one of the tenants of sales. As a sales professional, your expectations influence reality. I recently came across a movie called, “What the Bleep Do We Know?” It explains how our thoughts […]

This article is only available to members. Please Login or register.