Cold calling… even the name is enough to strike fear into the heart of many a small business owner! What image comes into your mind? Sitting in a lonely damp office, surrounded by paper, 2 day old coffee cups and a stack of outstanding work. In other words, something not very nice! Why do we […]
Category Archives: Sales
What Is A Chronograph Watch? The word “chronograph” is derived from the Greek words for time and writing (“chronos” and “graph”). A chronograph watch is a type of watch that can act as a stop watch, measuring intervals of time when the wearer presses pushers on either side of the crown. Types of Chronograph Watches […]
If you are one of the many millions of Americans who will be shopping this holiday season for gifts for loved ones, friends, and business associates, you are in the driver’s seat when it comes to finding the best prices. Several events this past year have merchants scrambling to set prices low enough so that […]
Since the 19th century business cards were widespread among people of all classes with a business to promote. The earliest form of business cards, known as tradecards, were used as advertising materials and as maps used to direct the public to the merchant’s store. Today business cards are among the most important marketing material that […]
I have become a huge Apprentice fan. Thursday evenings you’ll find me glued to the television, excited, focused and wondering who will be fired next. I’m willing to bet that many of my readers share that obsession. Whenever I talk about Getting Past the Palace Guard, the secretaries, receptionists, assistants, voice mail, anyone and/or anything […]
Often the real profits lie in back-end sales. Once you have a customer, you simply offer additional products, add-ons, upgrades, a super-deluxe version of the original product purchase with all the bells and whistles. The customer is already “sold” on the product or service, based on your sales material or presentation. The back-end offer should […]