Copyright 2006 Homer Farey Ask Yourself Some Questions. How good is your sales letter? The old adage: “Sell the sizzle, not the steak” is as relevant now as it was in the old days of door knocking. If I buy your product, how will I benefit? Will it help me to become rich? A better […]
Category Archives: Sales
What routines are preventing you from increasing your sales? Whether you realize it or not, you are a creature of habit. Unless you do shift work, you probably get up at the same time everyday, follow the same routine to wake up and get yourself ready for the day, drive the regular route to work, […]
What’s your approach to sales training? Do you have a process that defines which sales performance competency to train to and what impact it will have on selected performance silos if the training objective is successfully met? Or do you rely on ‘field feedback’ not associated with actual performance numbers and related ROI to decide […]
If you hate cold calling, and even if you don’t, you should start capitalizing on the work you’ve already done. So often we don’t utilize one of the most persuasive selling components in our marketing materials the words of our own clients. Many creative people have wonderful testimonials from clients, but never use them for […]
It has long been my conviction that the dominant factor in success is the set of mental habits possessed by the individual. Of no vocation is this truer than that of the salesman. “As a man thinketh…” applies to him in an all-important way. The techniques and skills, methods of approach, demonstration and closing are […]
1. Advertise Smart Nothing risked nothing gained… Wise marketers understand the good sense in trying new advertising methods, but don’t go out on a limb to experiment. Are the advertising campaigns you’ve been using working, but not setting off the explosive response rates that you are looking for? Try this… experiment with about 20 percent […]