The purpose of your brochure may differ from business to business. Some are designed to display services, whereas others are focused on selling an idea. No matter what the focus of the brochure is, it needs to be readable, intriguing, and functional. The brochure must grab a viewer’s attention and hold it long enough to […]
Category Archives: Advertising
With the advent of Jagger, Googles latest update, more than ever people are talking about good content and how important it is to have on any site. Good, relevant content is loved by search engines and visitors alike. Quality content is a powerful tool for Internet marketing and promotion purposes. Sadly, it seems not everyone, […]
The first is to make the business known to people. Familiarity is the first aspect. Probable clients need to know that your business exists. Not only that, you exist with credibility and quality. How do you do it? Well, savvy businessmen use promotional materials to make their products and services familiar, maintain their standing in […]
How do we rate flyers? What is the secret behind retention? Studies have shown various attributes that contribute to flyer impression and retention. Here they are: First attribute is for flyers to be catchy. Let’s face, people will not be reading your flyers if they are not attracted with its design. Thus, to create a […]
A poster is a visual representation comprising of whatever a person wants to convey to its readers. If done effectively, posters can influence or entice readers to make an action. Advertising through posters necessitates a business owner to consider some tricks and techniques in order to catch the attention of its prospects. Although a simple […]
Advertising is a very precise science. It finds its bases in many different fields including copywriting, psychology and even math. In recent decades, we have observed a slow but steady beautification of advertising. For marketing experts this can work. For less savvy advertisers, it is a huge pitfall that draws attention away from the much […]