“It’s the same old tissue, honey, it doesn’t make a difference, ok? It’s still going to work the same way”, my exasperated husband hissed into my ear as I grabbed cartons after cartons of some ‘designer’ tissue. DESIGNER TISSUE! Hah, can you even hear me say that? I can’t believe I actually wrote ‘designer tissue’. […]
Category Archives: Advertising
How do you know whether your advertising is effective or not? The answer is to track advertising response for each ad you run. Whether you operate a retail store, a service business, a mail order operation, or an Internet marketing business, you can measure the effectiveness of your advertising. 1. Which Publications Produce Profits? When […]
What a wonderful invention it is, this thing we call the Internet! If you would just take your time to know your way around, you could discover a lot of premium products and services being offered for free. What’s best is that there is a seemingly endless number of these wonderful finds, what with the […]
The one dominant characteristic of the modern consumer and industrial world is the prevalence of electronic products and solutions. Wherever you turn, you will find an electronic solution to an age-old problem. And an electronics directory can open a door into this world for you, whether you are a consumer, businessperson or solutions designer. Organization […]
Copyright 2006 Brian Maroevich Even the most powerful advertising copy on the planet is useless without an effective headline. An effective headline determines whether or not your prospective customer will read the next sentence of your sales message. You must grab your reader’s attention with something that appeals to them and forces them to want […]
Copyright 2006 Karen Saunders A flyer is an inexpensive and highly effective way to grab attention in a very busy marketplace. How do you make your flyer stand out in the crowd? Here are some techniques that professional designers use to make flyers “pop.” 1. Write a snappy headline or title. Make it memorable, unusual […]