Nothing can turn strong copy into a 97-pound weakling faster than a flawed review process. The result is severely handicapped marketing efforts and, alas, fewer sales. How can you avoid this dire marketing situation? By having a smart and consistent review process that preserves the selling power of your marketing communications. Following are 7 essential […]
Category Archives: Copywriting
Wannabe copywriters often check out my site for information relating to my services and fees. And quite right too! I still give my competitor’s websites a ‘gander’ every now and then, in case they’re doing something that I should be doing. I receive many emails from students working towards their marketing or other media degrees, […]
You can use this copywriting checklist when you are copywriting – or to evaluate copywriting. It is based on what works best from over 1,200 copywriting projects we have done since 1978. It will lead to significantly more response from your copywriting. Before writing: 1. Study the company and the product/service being sold thoroughly so […]
Within this article on copywriting lyrics, we will look at this particular field a little more closely. Copywriting takes on a similar form no matter what niche you are writing for. This is exactly true when copywriting lyrics. When you are working at copywriting lyrics, you are writing a message to a certain audience. To […]
Anyone can write effective Internet copy. You just have to know a few copywriting basics known to journalists and writers as the 5 W’s. Throw one “H” in there and all your copywriting basics are covered. Who? Tell the reader who your product will help. This should be your target market. What? Tell your reader […]
Changing a few words in your copy can lead to double-digit increases in conversions. If that sounds like a bunch of hype from an online infomercial, stick around and I’ll show you how it’s done. That’s really all that happened with Kneelsit.com, an Australian ergonomic computer chair manufacturer. They had what would be considered a […]