Have you read Paco Underhill’s fascinating book, Why We Buy, about the psychology of retail store shopping? One of his major tenets about brick and mortar shopping holds the key to effective homepage copy something he calls the “transition zone.” If your homepage copy creates a sales zone not a transition zone, you could be […]
Category Archives: Marketing & Promotion
Meet the five W’s: Who, What, When, Where, Why. Oh, them, you say. Inverted pyramid and all that journalism stuff. The five W’s are old-timers, old news. Well, yes. But there’s a reason they’ve been around a long time. Plus, I’ll let you in on a secret: They’re not just for reporters writing breaking news […]
What would happen if…? I’m a person to always ask that question. I love testing and tracking to see what factors can improve or worsen a situation. So, it was only natural for me to track the moves of a little experiment I did involving SEO copywriting recently. I’ll gladly share my findings with you. […]
Anyone who has worked with me over the past 25 years knows that my mantra has always been “benefits, benefits, benefits.” Benefit headlines… benefit copy… benefit subheads… benefit captions… anything to hammer home the customer benefits. Benefits are still a vital key, but today, copywriting needs much more than just benefits. To sell the most, […]
Whatever industry you operate in and whatever web site you have, it indispensable that the content on your web site is written easy-to read, appealing and attractive style. Your potential customers will visit your web site and judge both you and your company by the information presented on your web site. It might be enough […]
It seems like a funny question to me, but it gets asked a lot. “Where should the SEO copy go on my Web page?” That question gets asked so much because there are several pieces of out-of-date information, rumors and myths with regard to text placement, when writing SEO copy. For instance, many absolutely swear […]