2006, All Rights Reserved It really gets my blood pressure up. SEO copywriting has begun to get a poor reputation all due to carelessness. How so? Because too many people claim to know what they are doing. In reality, they simply shove keywords into copy without any concern for how the copy flows. Copy that […]
Category Archives: Marketing & Promotion
Okay, you’re ready to write the ad of a lifetime. The one that will pull like crazy and leave them begging for your product like Somalians for food. So, do you whet their appetite with a short and sweet ad? Or write a long-copy ad that’s stuffed with information? The 80-20 rule says 80% of […]
by Karon Thackston 2005 http://www.copywritingcourse.com You’ve got a great product or service. Now, how do you make buyers sit up and take notice? How do you get them excited about what you’re offering? You have to pull the trigger. There is at least one trigger for every product or service on the market today. Finding […]
The average consumer is inundated with sales pitches. So if you’re selling a product or service to today’s ad weary consumer, if you want your sales letters to get results, you’ll need a step-by-step plan that breaks down the barriers to buying. A plan that bypasses the head and goes right for the heart. If […]
by Karon Thackston 2005 http://www.copywritingcourse.com/wordswork.html It’s the Golden Rule of copywriting. “Know your target audience.” It is impossible to persuade someone you know nothing about to take any type of action. But the question remains: How – exactly – do you get to know your prospective customers? For copywriters, this task is the most time-consuming. […]
Back from a nice week in Devon, doing nothing except walk on the moors and lazing about. Couple of calls to the office “Anything good happening?” “Well, it’s good you aren’t here” and that’s about it. Didn’t even bother to travel 30 miles to take up the offer of a free lunch at Cornwall’s most […]