Hot Prospects Turn Cold, Build Defenses When You Look Like A Salesperson: Here’s A Checklist Of Do’s And Don’ts

If you talk or act like a salesperson, you immediately trigger your prospect’s sales defenses, which he uses to keep you at a distance. This puts you at a serious disadvantage because it causes your prospect not to trust you. And it may erase your opportunity to ever win that prospect as a new client. […]