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What Every Marketer Can Learn From Jerry Seinfeld

Jerry Seinfeld didn’t call it quits because his audience wanted him to end his TV series. No, the comic turned TV star decided it was time to go. In an interview before the final “Seinfeld” episode, Katie Couric posed this question: “You’re the number-one sitcom, the leading program for a network and the most-watched show […]

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